Where do you find inspiration for art? For several years various artists have been turning to Google to find it. The Annual Google Exhibition requires the artists to google the chosen word or phrase at the same time on the same day. From there the artist chooses a website of those selected by the algorithm, and create an artwork from it. This year the phrase was ‘black sheep’.
The range of artworks was rather eclectic considering the fact that they were all based on the same phrase. From an electric sheep pinned on the wall to sketches of an English Pub called the Black Sheep, the imagination of the artists had clearly been led down different paths. When explaining the rationale behind this initiative the organisers write, “Black Sheep attempts to engage with a crucial, creative discourse about how the arts are not simply consumed and disseminated, but also fuelled by the immersive realm of online space”. Essentially what is being suggested here is that what is found on the internet can be a source of inspiration for creating art, rather than simply being a supply of artistic work.
The algorithm may lead us down the same path on a specific search, but this example is a visual illustration of the ‘journey’ that is taken when moving beyond that first page of results, and suggesting that an element of randomness still exists in the google search.
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